The application of the diffusion theory in the reproductive health campaign in bolivia

the application of the diffusion theory in the reproductive health campaign in bolivia Study on mhealth and reproductive health in teens (smart) smart is a randomized controlled trial in ghana that evaluates the impact of sending interactive text messages incentivized with airtime credit to adolescent girls on their knowledge, communication and attitudes about reproductive health.

Each of the four projects -- project action (oregon), the philippines multi-media campaign for young people, the profamilia mass media campaign (colombia), and the ghana mass media campaign - have had significant impact on the reproductive health social norms and behavior of its young adult target audience. The first edition of public communication campaigns in 1981, with william paisley as coeditor, broke new ground in publishing about theory, research, and practice in nonprofit communication campaigns the second edition, with charles atkin as coeditor, benefited from feedback about the uses and needs of the first edition. The most frequently cited theory was the health belief model, which was adopted in three studies 23,25,30 the transtheoretical model for behavior change was applied to two studies 21,30 and the behavior learning theory, social cognitive theory, and integrated theory of health behavior were applied once.

The world's largest international source of funding for population and reproductive health programs is the united nations population fund (unfpa) in 1994, the international conference on population and development set the main goals of its program of action as. Keywords: diffusion of innovations, diffusion, innovation, diffusion theory, social systems, networks the development of a propositional diffusion model rogers (1995) explained the diffusion of innovations as a ubiquitous human process whereby ideas, processes, and technologies are spread throughout a social system. In turkmenistan, a reproductive health campaign changes attitudes close pin news relief for women facing treacherous journey to medical care in guinea-bissau close pin bolivia (plurinational state of) bolivia (plurinational state of) regional office website: latin america & the caribbean field office website close pin argentina. Context parent-based adolescent sexual health interventions aim to reduce sexual risk behaviors by bolstering parental protective behaviors few studies of theory use, methods, applications, delivery and outcomes of parent-based interventions have been conducted.

The world bank group works in every major area of development we provide a wide array of financial products and technical assistance, and we help countries share and apply innovative knowledge and solutions to the challenges they face. A structural theory of social influence mass media and interpersonal influence in a reproductive health communication campaign in bolivia (2006) measures of simmelian tie strength, simmelian brokerage and the simmelianly brokered an application to diffusion of innovation. Recently, global health practitioners, scholars, and donors have expressed increased interest in “changing social norms” as a strategy to promote health and well-being in low and mid-income countries (lmic) despite this burgeoning interest, the ability of practitioners to use social norm theory.

Diffusion of innovations is the study of how new ideas and behaviors spread within a population, both within and between communities diffusionresearch spans many disciplines since understanding how new ideas and behaviors spread is an important aspect in many different fields of study. This study compared mass media and interpersonal influence during a reproductive health communication campaign in bolivia using the following six behavior change steps: awareness, detailed knowledge, attitudes, intention, interpersonal communication, and family planning method use. Specifically, the diffusion of innovations theory indicates that social systems and individuals develop innovations when members perceive high relative advantage and compatibility coupled with low complexity toward discussed innovations (rogers, 1995. Diffusion theory and participatory decision-making in s a white, k s nair, & j fostering reproductive health through entertainment-education in the peruvian amazon: the social construction of bienvenida salud mass media and interpersonal influence in a reproductive health communication campaign in bolivia. • explore communication theory in relation to health promotion practice application of theory to practice is limited this chapter introduces five theoretical communication campaign is to analyse the behavioural aspects of the health problem (atkin 2001.

The application of the diffusion theory in the reproductive health campaign in bolivia

Fourth, although there is a large literature on diffusion techniques, including on the diffusion of innovations and the application of social network theories to scale-up, [6, 51] nevertheless kis pointed out that there remain large gaps in our understanding of which techniques work best at which time and which level of the health system the. Reproductive health communication campaign in bolivia using the following six behavior change steps: awareness, detailed knowledge, attitudes, inten- tion, interpersonal communication, and family. The knowledge for health (k4health) project is supported by usaid's office of population and reproductive health, bureau for global health, under cooperative agreement #aid-oaa-a-13-00068 with the johns hopkins university.

Diffusion of innovations theory with social marketing to understand women’s health dyad provides a unique view of the duality of women’s reproductive health particularly developing the application of diffusion of innovations as a particularly relevant and. Two mass media campaigns concerning reproductive health were broadcast in bolivia from march 1994 to june 1996 data were collected at three time points from both cross-sectional and panel samples. Mass media and interpersonal influence in a reproductive health communication campaign in bolivia improving the state of health programming by using diffusion theory journal of health communication, 9: 21 mass media and interpersonal influence in a reproductive health communication campaign in bolivia. “diffusion of innovations is a theory that describes how new ideas, opinions and behaviors spread throughout a community”(valente, p34) in this paper i will show how this theory was applied in the reproductive health campaign in bolivia.

Diffusion theory in integrative approaches summary and keywords diffusion is the process through which new ideas, technologies, products, or processes are spread through communication among members of a social system via communication channels over time. Diffusion of innovations is a theory that describes how new ideas, opinions and behaviors spread throughout a community(valente, p34) in this paper i will show how this theory was applied in the reproductive health campaign in bolivia. Based on hornik’s social diffusion model of campaign influence, this study tests whether campaign conversation, along with campaign exposure, can be a process through which a campaign affects a person’s health perceptions using secondary analyses of the truth sm campaign data.

The application of the diffusion theory in the reproductive health campaign in bolivia
Rated 5/5 based on 42 review

2018.